SUSTAINABILITY
DESIGN AND MATERIALS
We understand that much of the fashion industry’s environmental impact happens through decisions made at the design phase. Aiming to reduce waste and also find new ways of using discarded fabric or unsalvageable pieces, previous collections have been composed of at least 50% upcycled or deadstock fabrics. With the most recent RTW collection also using toiles from our first demi-couture collection. Using a creative pattern cutting practice that minimises leftover material & packaging is all fully recyclable.
Our plan is to reduce our environmental impact as we grow, using more sustainable fabric choices such as organic cottons and repurposed silks and leathers. As the options for plant-based alternatives for leather become more eco-friendly, we will consider these as options also.
MANUFACTURING AND PROCESS
All garments are currently designed and manufactured and made to order in our studio in London, UK. Ensuring each garment purchased has a long life and fits correctly. We also offer a free repair system; if a garment breaks we will accept return and mend the damaged item, the customer only has to cover postage costs.
Our studio has a high ESG rating. All of the lighting in the studio is automatic, no lights can be left on by accident. The team is small and access the studio by foot or public transport. All garment workers are paid above the minimal living wage in London.
As a small brand, we buy any extra fabrics we need from small wholesalers across the UK. As we expand, this is the first point we aim to improve and understand exactly where and how each fabric is dyed and created. We aim to only use manufactures that know their supply chain from start to finish, and ensure that each stage protects the environment and the treatment of all workers involved.
Working with a diverse range of models is an essential part of the brand’s identity. The models used for fittings and shoots are female, non binary or trans and always a variety of sizings.
PEOPLE
Working with a diverse range of models is an essential part of the brand’s identity. The models used for fittings and shoots are female, non binary or trans and always a variety of sizings.
PACKAGING
All packaging used is recyclable; shipping bags, cardboard boxes, tissue paper and shredded paper for protection of garments.
WASH AND CARE
All garments are hand wash or cold wash on a delicate cycle. This ensures the garment maintains a long wear life and minimal damage to the environment; reducing microplastic fibres during the washing cycle and the amount released into waste water.